Duncan was born in London, but spent much of his childhood in Asia, following his parent’s diplomatic postings until starting boarding school in the United Kingdom. He attended Wellington College and then pursued his love of surfing and the ocean by studying Marine Biology with Oceanography at the University of Southampton. He started his first company in London, and then left to pursue an MBA in California where now currently resides with his wife and dog.

He is a veteran entrepreneur. After completion of his MBA he co-founded Soapbox Mobile, a leading mobile marketing company; raising 10 million dollars in the process. He grew the Company’s client roster to include Procter & Gamble, House of Blues, General Motors, Harrah’s Casino, Amp’d Mobile, and the Vans Warped Tour amongst many others. He sold Soapbox in 2007 to Single Touch Systems (OTC: SITO), where he served as SVP.

He then co-founded Butter and served as its first CEO. It is a mobile-first, social network targeted at Millennials. He scaled the user base to over one and a half million users with zero paid installs or marketing, and built relationships with Microsoft, Nokia, and various advertisers along the way. This experience has led to a unique insight into millennial behavior and how to virally grow mobile applications. The product continues to grow and there have been over half a billion photos added to date.

He is currently a co-founder and CEO at My Total Health, a digital health tech company that was founded to enable patients to monitor, manage, and understand their symptoms for a range of conditions. MyGiHealth (go.mygihealth.io) is the first of a pipeline of novel health applications created by the team.

duncan mclaren

Board Member